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The case for consistency: native design isn’t always right

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Quite a few companies are reclaiming mobile app development these days. Some are moving outsourced development in-house, and others are consolidating line-of-business development projects under a single department. In both cases, one of the most popular questions they ask Gigaom Research is whether to go native, hybrid, or […]

The case for consistency: native design isn’t always right originally published by Gigaom, © copyright 2014.

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